Why is a professionally made website so important for your business?

What a website developed by Iguana Technologies can do for your business:

• Your website will make your business stand out among your competition.
• It can let customers know what services you provide and what your values are.
• It enables you to make a memorable impression.
• It turns website visitors into loyal, recurring customers.
• It can automate most of your business operations.
• It supports your business marketing, sales, and advertising efforts.

1 – Research

We will interview you to understand your unique business history, products, services, market, and current trends.

Our detailed research will ensure that we develop the best strategy for your business.

We conduct an objective online study and dive deeper into your industry, competitors, and customers to better understand how to strategically position your website design, brand, and marketing automation to optimize for more conversions and ultimately help your business increase revenue.

2 – Strategy

After a thorough research into your business and market, we develop the best website strategy for your business goals. Our strategy includes important elements like sitemap considerations, interface and user experience design, industry-specific best practices, social media integrations, and potential additional online revenue streams for your business, among others.

We make sure to provide a custom website experience, based on research and strategy, to ensure that your website and their customer’s online experience hit the mark and measurably help your brand grow.

3 – Technology Analysis

Advanced technologies are the backbone of any successful website. We will set up and integrate the best online technologies on your website, so you can automate your business processes and spend more time on the things that matter.

We will pick and set up the right online tools and functionalities that are best for your budget, industry, and business growth goals.

Some of these tools and functionalities could include:

• Online booking.
• A Customer Relationship Manager (CRM).
• Online forms and smart forms.
• Live chat.
• E-Commerce (physical, virtual, and subscription products).
• Accessibility tools (ADA compliance).
• Lead magnets and funnels.
• Online quizzes and assessments.
• Interactive maps.
• Online courses.
• Multilingual websites (localization services).
• Integrate games and complex graphics applications (Unity 3D).

4 – Implementation

Your content is implemented effectively into your website in a way that will captivate your visitors, and help convert those visitors into customers. Content is the important collateral that your brand and business need to cut through the noise, outshine your competitors, and tell an effective story to your target audience.

Content implementation and editing in a website is an art, there is a proven process by which our team follows to ensure that your content is original, edited effectively for online consumption, and optimized for conversions. If you don’t have content already put together and ready to go, our content service can help you get that created.

5 – Optimization and Testing

We transform your website into a powerful online extension of your team that works for you and your business 24/7/365 through the use of modern automation, integrations, and optimizations.

When set up correctly, your website will become a powerful marketing extension for your company.

6 – Launch

At Iguana Technologies, we ensure a smooth and seamless launch process and prepare you for the next phases of your journey. Throughout methodical Pre and Post-Launch checklists and testing, we make sure everything is ready to go for launch and that the process is smooth.

We continually and proactively search for ways to improve your website user experience.

7 – Ongoing Support

To keep your website updated and growing it requires an ongoing process. Also, technology changes and updates may break things a little bit in the future.

This is why we are one of the few businesses in this industry that provides a comprehensive warranty and support program after the website is fully delivered, for FREE.

We also provide many paid customized website maintenance plans. Feel free to contact us to learn more about this!