Your website might be losing potential customers without you realizing it.
A visitor may arrive on your site, fail to find what they need, become frustrated, and leave without ever contacting your business.
The problem isn’t always your product or service.
Sometimes it’s the website.
Here are 10 common website mistakes that businesses should look for.
- Your Website Doesn’t Clearly Explain What You Do
Visitors shouldn’t have to investigate your website to figure out what your business offers.
Your homepage should communicate your primary service or product quickly.
A clear headline can help visitors understand whether they’ve found the right business.
- Your Website Is Difficult to Use on Mobile
If your website works well on a desktop but poorly on a smartphone, you’re creating unnecessary friction.
Buttons may be difficult to tap. Text may be too small. Menus may be difficult to navigate.
A responsive website should provide a usable experience across screen sizes.
- Your Contact Information Is Hard to Find
Imagine a potential customer decides they want to contact you but can’t figure out how.
Your phone number, contact form, or other primary contact method should be easy to locate.
For local businesses, your address and business hours can also be important.
- Your Website Is Too Slow
A slow website can create a poor user experience.
Large images, unnecessary scripts, outdated technology, and inefficient implementations can contribute to performance problems.
Website performance should be considered during development and monitored after launch.
- Your Content Is Outdated
An old phone number or incorrect business hours can result in missed opportunities.
Review your website periodically to make sure information is accurate.
Pay particular attention to:
- Services
- Pricing
- Locations
- Contact information
- Team members
- Business hours
- Promotions
- Your Website Doesn’t Have Clear Calls-to-Action
Visitors should understand what to do next.
Depending on your business, that might mean:
Request a Quote
Call Us
Schedule an Appointment
Shop Now
Contact Our Team
A clear call-to-action removes uncertainty.
- Your Website Talks Too Much About Your Business and Not Enough About the Customer
Customers generally care about how your business can help them.
Instead of only describing what your company does, explain:
- What problem you solve
- Who you help
- What customers can expect
- Why your approach is useful
Put the customer’s needs at the center of your messaging.
- Your Website Doesn’t Build Trust
Customers may hesitate to contact a business they don’t know.
Depending on your industry, consider including:
- Testimonials
- Reviews
- Case studies
- Portfolio examples
- Certifications
- Team information
- Frequently asked questions
Authentic information can help visitors feel more comfortable taking the next step.
- Your Website Has Broken Links or Forms
A contact form that doesn’t work can directly cost your business an opportunity.
Check important functionality regularly.
Test:
- Contact forms
- Buttons
- Phone links
- Email links
- Navigation
- Checkout
- Appointment systems
- Your Website Doesn’t Reflect Your Current Business
Businesses evolve.
If your website still represents the company you were five years ago, it may be time for an update.
Your website should reflect your current:
- Services
- Branding
- Customers
- Locations
- Team
- Business goals
How Can You Find Website Problems?
Start by looking at your website as if you’ve never seen it before.
Ask:
Do I immediately understand what this business does?
Can I easily find what I need?
Can I contact the business?
Does the site work well on my phone?
Does the website look trustworthy and current?
You can also use analytics, performance testing, customer feedback, and professional website audits to identify problems.
Fix the Problems Before They Become Lost Opportunities
A website doesn’t have to be perfect.
It does need to work for your customers.
At Iguana Technologies, we help businesses identify opportunities to improve their websites—from design and performance to functionality and user experience.
Think Your Website Could Be Better?
Contact Iguana Technologies for a conversation about your current website and what could be improved.
Your next customer may already be visiting your website. Make sure the experience gives them a reason to stay.
Contact us
Get a FREE, NO OBLIGATION consultation appointment any time, by filling out the form below!
