Creating a new website—or revamping an old one—can feel overwhelming. As a business, your website is often the first impression customers get, and choosing the right platform is one of the most important decisions you’ll make.

At Iguana Technologies, we master WordPress, and we use it for the vast majority of our clients. Whether you’re just launching or scaling an established brand, WordPress offers the power, flexibility, and customization you need.

In this post, we’ll break down exactly why we prefer WordPress over platforms like Wix, Squarespace, or Shopify—and why it might be the perfect fit for your next website.

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1. WordPress Is an Open-Source Powerhouse

One of WordPress’ biggest strengths is that it’s open-source, which means its code is free for anyone to use or modify. This has built a massive, global community of developers constantly improving the platform.

Why it matters:

• Frequent updates improve performance and security.

• Nearly 60,000 plugins help you add features with ease—most are free or budget-friendly.

• Support is everywhere—forums, developers, tutorials, you name it.

Because of this open-source nature, we can tailor your website to fit your business exactly—whether you’re running a local shop or scaling nationwide.

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2. It’s User-Friendly (Even if You’re Not a Tech Expert)

We get it—managing a website sounds intimidating. But with WordPress, it doesn’t have to be.

Here’s why:

• Intuitive dashboard makes it easy to update content without touching code.

• Drag-and-drop editing with Gutenberg blocks simplifies layout changes.

• Tons of free training resources are available online to help you learn the ropes.

For developers like us, it’s also incredibly powerful on the backend. This balance of ease and capability makes WordPress a win for everyone.

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3. Scalable for Businesses of Any Size

From simple sites to complex, feature-rich platforms, WordPress grows with your business.

How WordPress scales:

• Start with a basic site, then add features as your needs expand.

• Develop fully custom solutions, even using it as a headless CMS if needed.

• Handle thousands of pages, products, or blog posts with no performance drop.

We’ve helped businesses scale their online presence smoothly using WordPress—from integrating booking systems to launching robust e-commerce stores.

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4. SEO-Friendly Out of the Box

Want your website to show up on Google? WordPress gives you the tools to make it happen.

SEO advantages:

• Plugins like Yoast and RankMath guide your SEO strategy.

• Clean code and fast performance help boost rankings.

• Custom permalinks let you create SEO-optimized URLs.

• Built-in blogging keeps your content fresh for search engines.

Google loves WordPress, and so do digital marketers. It’s built with visibility in mind.

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5. Fully Customizable for a Unique Brand Experience

While some platforms limit your creativity, WordPress lets us build exactly what you envision.

What you can customize:

• Page layouts and templates

• Forms, pop-ups, and interactive elements

• Backend features and workflows

• Everything in between

This allows us to craft one-of-a-kind sites that reflect your brand—not a cookie-cutter template.

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6. You Own Your Site—Completely

Unlike closed platforms that lock you into their hosting and tools, WordPress gives you full ownership and complete control.

Why that’s important:

• Host your site wherever you want.

• Own all your content and files.

• Easily move your site if needed—no strings attached.

This freedom means your site can grow and evolve without limitations or vendor lock-in.

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Final Thoughts

Choosing a website platform is a big deal—and WordPress consistently delivers where it matters most: flexibility, control, customization, and growth potential.

At Iguana Technologies, we’ve seen WordPress help businesses thrive online, and we’d love to show you what it can do for yours.

Ready to explore your WordPress options? Let’s build something great together.